The premiere online destination for children’s fashion, meticulously collects the best items, freshest looks, and latest ideas encompassing classic to on-trend styles… so you don’t have to. Knowing that parents often shop for their children like they do for themselves, we scour the internet and children’s boutiques to find the best investments pieces and the best deals. We believe in espousing a high-low philosophy, and offer daily solutions for dressing your children from newborns to school-aged.

As for us, we are both former Condé Nast Merchandising Directors from Vogue magazine with a passion for all things stylish. Once we had children, we realized the vast new world of children’s fashion… and our adorations expanded to all things petite. With a friendship spanning over 10 years, growing families and a shared love of fashion, we created Chic Child — to make the world of children’s fashion easy and inspiring on any budget. We hope you enjoy our website as much as we love putting it together for you.

Christin Rueger is originally from Dallas and lives with her husband Tommy and their family in NYC. She is the mother of Scarlett, 5 and Harper, 3 with one one the way.

Natalie Schwartz grew up in the midwest and Santa Fe and lives with her husband Jeff and their family just outside NYC. She is the mother of Sloane, 4, Presley and Emelia, almost 2.


Christin Rueger & Natalie Schwartz