Anais & Ianaisandi.com
Straightforward basics— designed, tested and approved by designer Jane D’Haene’s daughter, Anais.
Atsuyo et Akikoatsuyoetakiko.com
Two designers (and natives of Japan) use everyday objects to tell stories and inspire brilliant accessories.
Bella Blissbellabliss.com
A classic collection of prep-perfect childrenswear that focuses on durability.
Bonpointbonpoint.com
French design at its most exquisite, for everyday wear or special occasions. Especially beautiful liberty prints.
Janie and Jackjanieandjack.com
Frequently updated with new styles, this niche collection from parent company Gymboree endorses a contemporary, trend-oriented approach to childrenswear.
Kayce Hugheskaycehughes.com
An all-American girls’ collection with retro appeal, founded by a former Ralph Lauren designer (and mother of seven.)
Makie Clothiermakieclothier.com
The online home of the Soho boutique featuring modern Japanese clothing with beautiful prints and elegantly minimal design.
Marie Chantalmariechantal.com
A playful-yet-haute take on classic European fashion from a British mother of five.
Odewww.odekids.com
Named for the designer’s parents’ native city in India, this new, unique and beautifully constructed brand is inspired by Indian heritage, yet rooted in contemporary design. Dresses, tops, and skirts are made from handloomed ikats and hand block printed textiles—an easy way to translate a global aesthetic into everyday wear for little girls.
Papo D’Anjopapodanjo.com
Classic European fare with exquisite details, low-profile elegance, and a dedication to quality.
Petit Bateaupetitbateau.com
Every français swears by this ubiquitous-in-Paris resource for basic cotton layering pieces.
Pink Chickenpinkchicken.com
The online home of Stacey Fraser’s Amagansett boutique espouses a bohemian sensibility, with a wide selection of adorable ruffled diaper covers.
Rachel Rileyrachelriley.com
Traditionally inspired, vintage-style, hand-crafted clothing and footwear from a London designer and mother of three.
Sailor Rosesailorrose.com
A collection of little girl clothing inspired by traditional American clothing and produced domestically.
Small Magazinewww.shrimpandgritskids.com
A cult destination for traditional, all-American clothing, this boutique offers a wealth of quality (and affordable!) hand-smocked clothing. Designer Megan Hewitt’s Southern society (in coastal South Carolina) informs these versatile basics like beach shortalls, sailor shirts, and appliqué tees.
Smallablewww.smallable.com
Could this be one of the best ecommerce sites on the web? Based in France, it specializes in little fashion gems with big style impact. Expect to find not the best in European design, including hard-to-find brands and exclusives such as Isabel Marant’s children’s collection.
Tane Organicstaneorganics.com
A sweetly simple collection for babies—using the most luxurious, eco-friendly fibers on the market.