TANE’s founder and designer Sheree Lee espouses an elegant aesthetic and a commitment to natural materials that we can all get behind. A longtime CC favorite, TANE (which means “seed” in Japanese) is one of the first things we look for on the racks at Barneys New York. No wonder we had to learn more about Sheree!
CC: Your concept is relatively simple: only the most natural fibers should touch a baby’s skin. How do you manage to make something so luxe out of such a simple idea?
SL: The beauty in natural fiber allows for the highest standard in quality. I love designing from beautiful materials, and I appreciate the simplicity in great designs.
CC: TANE Organics is featured on our CC 30 list, because we strongly believe in the Fair Trade Principles that you support. (And we love your aesthetic!) What do you want people to know about the items they are purchasing?
SL: Every TANE item passes through the hands of highly trained artisans who receive fair trade wages. This partnership not only fosters the importance of keeping a highly skilled craft among artisans, it also nurtures the growth of small communities by providing work. Through this conscious partnership, TANE is communicating self esteem and value, especially in the women artisans. The proud work that the artisans produce reflects the high quality in the product they love.
CC: Your gift sets make perfect baby shower or new baby gifts. Where else is the line sold, besides Barneys?
SL: TANE is offered online at www.taneorganics.com (gift registry available) and at high-end children’s boutiques across the US as well as internationally. Please check our store locator to find one near you.
CC: How does your look evolve from season to season, and what is your inspiration for this fall/winter collection?
SL: Every collection echoes a specific trend of the season. Colors, textures, and shapes evolve every season, while a core program of iconic pieces anchor the collection. The inspiration for F/W 11 is the idea of celebrating of the artist within us. Saturated pigments reminiscent of paints used in Renaissance frescos, textural stitch techniques, whimsical stripes, fringes and tassels which mimic the tip of the painter’s brush—all these details capture the delightful play of artistic inspiration.
CC: Which items from your collection would you suggest to new parents as ‘must-haves’ for boys and girls?
SL: TANE takes inspiration from the iconic kimono shape, which reflects simplicity in great design. The Pointelle Kimono Onesie with Leggings is a must-have. Both the fabric and design are signatures of the brand.