CC has spent sufficient time on the beaches of East Hampton, Nantucket, and even St. Tropez to appreciate the fact that for many, many men, Vilebrequin trunks are a way of life. Now, fresh from a trip to the Côte d’Azur (where the line originated), we noticed these bright, patterned shortish-shorts available in every beach stand along the St. Tropez coast.  For those of us not shopping outside Le Club 55, the classic Jim and Jam styles are available online for your petit as early as age 2. And while many mothers are wary to spend $120 on a bathing suit he’ll outgrow by next summer, consider this line of swim trunks an excuse to splurge. Could it get any more darling?—CC

Vilebrequin Swim Shorts available for purchase at &


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